Approach: GEO magazine (German essayistic photojournalism)

A/B on the hero-image aesthetic direction, cousin to the NatGeo test. This one uses German GEO magazine as the reference: essayistic, observational, cooler than NatGeo, denser in environmental information. The frame is a social pattern in action rather than a singular hero subject – a shift change, a queue, a station platform at rush hour, a market laneway at wholesale unloading, a bank branch on payday. Mid-shots that would sit under a feature paragraph in a print magazine.